Rihanna Confirms "FourFiveSeconds" Video + Releases Behind The Scenes Video From The Video:
So looks like "FourFiveSeconds" will be getting a video. That's the word, after Rihanna took to Youtube with a surprise behind the scenes video from the makings of the visual. In the video, Rihanna is seen explaining the concept of her outfit, and the style of the video. With this supposedly being the leading single from the album, I still can't say that I believe this is truly the leading single for R8.
Rihanna hadn't released any new material since 2012, which meant with her comeback, it had to be something epic, and with this being her "comeback single," it's definitely not the typical way I imagined the route to go for her comeback. Many have been talking about how excited they were for Rihanna's eighth studio, and while it was rumored that there would be a country track on the album, I didn't literally expect it to be the leading single. Something in my heart truly tells me that this was more of a buzz single for the album. I mean, she clearly confirmed on Twitter that this was her leading single, but Rihanna's managment doesn't seem to be handling promo well for the single. No live performances have been released for the single, and it still hasn't made it's way to VEVO, which doesn't pull a well effect for the single on the charts, especially when it's clear, that much promo won't be going around for this single. Many gave this single a try, and many accepted Rihanna's direction with the track, but Rihanna has really messed up the planning with R8. So many fans were anticpating more from Rihanna, and I just don't think Rihanna's coming strong with the return. Now, if this was another artist, this would be somewhat expected. I mean, it's still depending on the artist, but Rihanna...?
Something gives off the impression that this may be similar to the situation with Ciara's last project. Ciara started out her last era with the release of two singles: "Sorry" and "Got Me Good." Ciara later went on to change plans with the album, renaming it "Ciara," and changing the leading single to "Body Party." Rihanna really needs to show her control with this project, because we really don't need any pushbacks or changes for the project. The Navy have seemed to express their views on the video, saying that it looks like it'll be "cute." As an artist like Rihanna, you expect more, and she's much of a visionary when it comes to her videos. She's always got something artistic, and ahead of her times, when it comes to the concept of her visuals. This just seems basic and vulgar, pretty much like the single. From my true opinion, I think the song is a cute bop, but as a single, it's really messed up the likes for the track.
Take a look at Rihanna's behind the scenes video for "FourFiveSeconds" below: