Throwing The Shots? Spotify Officially Announces Their Video Streaming Addition On Service:
Many still question whether there's a feud between music streaming services, Tidal and Spotify. It seems Spotify, is throwing shots at Tidal, after recently announcing their video streaming. The CEO of Spotify, says, "Today we’re introducing a new Spotify experience that is more personal, more accessible and really more usable."
"It will include video from mainstream outlets including Comedy Central, ESPN and VICE News, which adds news, sports and comedy to the service. It will also include web-native producers like Fullscreen, Maker Studios and Tastemade."
I mean, this seems really out of touch for Spotify. I could definitely see this as a direct aim at Tidal, as this happens to be one of the few unique qualities of their music service. It's definitely a smart idea, but I personally don't see it, being a success. There's still a difference, between the streaming services. Tidal includes exclusive content in its video streaming service, and Tidal itself already has many celebrity faces behind it (supporting it), meaning most likely what gets released from the service, actually helps the service buzz-wise, but the thing is, it isn't long before the videos are released on Youtube. I just think Spotify is getting carried away with the idea, and it's clearly loses its central focus, if it continues to go on with this idea.
Hopefully, if Spotify finds some music artist willing to back up on their video streaming, the idea could work, because this doesn't seem like a strong enough approach toward Tidal. I mean, still it would seem like Tidal is winning, because nothing about Spotify's video streaming service screams buzz. As I was saying though, say Spotify had more artist backing up the video streaming, it could work, but of course, it wouldn't be as exclusive as Tidal, since Spotify does allow those who don't pay into the service. I also, don't think artist would be open to doing it either. Most artist just need to stick to the original platforms anyway when releasing video content. Spotify is suppose to be used for music purposes anyway.
Right now though, a few great artist to have back-up on Spotify in order for it to get an approximate amount of attention, would have to be someone maybe like Janet Jackson currently. If they worked something out with her, that would probably do the video streaming justice, and for her album as well. Plus, if she did actually do a deal with them, she would have to be the first artist, bring more buzz. I just would probably have to get more on this, before I really share my two cents. Like, will this still go toward streaming on Billboard if an artist releases something exclusively on Spotify?
As for now, the idea isn't a winning target. Plus, I'm sure Spotify isn't going downhill (losing subscribers) that badly, but maybe it feels it needs to keep up with the game, and what's new.
I'm just suggesting having artist back up on this, so it still somewhat focuses on the central purpose of Spotify, which was its music.