New Video: JoJo - 'When Love Hurts'
JoJo premiered the ‘When Love Hurts’ music video today on MTV. I didn’t think the music video was interesting. It includes scenes where JoJo is seen singing around the warehouse, and a scene where she is surrounded by dancers.
I remember when I was writing an article on ‘Triangle,’ and I had a picture in my head when I listened to ‘When Love Hurts.’ I don’t have a better idea for a video concept, though I didn’t think this video was very interesting. I don’t remember my exact picture when I first listened to this song, though I think I imagined an arcade game, because the beat in the beginning of the song makes me think of an arcade game. I also think I imagined a scene of JoJo in pink. Like I said, I didn’t have a better idea in mind though I didn’t find this video interesting. It was actually a little underwhelming. On a positive note, JoJo looks pretty in the video. I could actually see a couple of her appearances in this video being used in a photoshoot.