Pharrell has announced that he has curated an inaugural festival, Something in the Water, in his hometown of Virginia Beach for later this Spring. The three-day experience will feature sets from Missy Elliott, Usher, Lil Uzi Vert, SZA, Travis Scott, Anderson Paak, Migos, Kaytranada, Mac DeMarco, J Balvin, Janelle Monáe and more.
The festival will feature several different events, including a concert on the beach and other performances at the Oceanfront stages and the Virginia Beach Convention Center. In a press release, the festival’s mission is explained as a way to “unite the community and celebrate the diversity and magic of Virginia Beach.”
In a statement, Williams also explained his motivation for bringing the festival to his hometown: “Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense -- the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant.”
See Williams’ festival’s teaser and the full musical lineup below: